Barnardos Australia and #BeyGood

Beyonce Branded

 In October 2013 we were thrilled to be chosen as the official Australian charity partner of Beyoncé’s #BeyGood campaign, which encourages people to be kind, be charitable and #BeyGood to each other and their communities.

We hosted mobile donation centres at each concert venue on Beyoncé’s Australian tour and our partnership was a tremendous success. After five states and 14 shows, we gathered almost four tonnes of clothing for families in need, raised $10,000 from charity auctions, received thousands of likes and shares on Facebook, and introduced our important message and work to a massive global audience.

We also created a video about our experience. And, in turn Beyoncé and the #BeyGood team made an amazing video about us which featured some of Barnardos Australia’s children and young people.

(A big thank you to Veolia transport who assisted us with clothing donations in Sydney, Adelaide and Perth.)

Beyoncé fans’ incredible generosity

We were lucky to meet thousands of fans across the country and we were amazed by their generosity and enthusiasm. It was the fans who made it such a success. We could not have asked for a better response.

Watch our thank you to the incredible fans we met.

Beyoncé named Honorary Mother of the Year 

During a private meet and greet with a group of Barnardos’ children and young people, Beyonce was  presented  with a Coolamon, an Indigenous carrying vessel traditionally used by women to carry and cradle babies.  Acknowledging Beyonce for her kind, loving and determined nature, Barnardos Australia says Beyonce embodies the qualities of a Barnardos Mother of the Year.

The only national awards recognising and celebrating motherhood, nominations for Barnardos Mother of the Year 2014, opened on 1 December.


 Beyonce meets Barnardos kids

 Our Barnardos kids meet Beyoncé backstage.


Barnardos is one of Australia's leading providers of children's services and support. Through their extensive range of services which include early childhood education, parenting courses, family support, residential and foster care, they are passionate about helping children thrive. 


Barnardos Australia’s Uncle Bruce joins Beyoncé on stage in Sydney 

Uncle Bruce Shillingsworth Snr delivers his Acknowledgement of Country at Beyoncé's first Sydney concert.

Uncle Bruce Shillingsworth Snr, Aboriginal Education Support Worker for Barnardos Australia, took to the stage at Beyoncé’s first Sydney concert last night, to give an Acknowledgement of Country and the Traditional Custodians of the Land, the Wangle people of the Eora Nation.

Earlier in the day, during a visit to Barnardos Australia Yurungai Learning Centre in Sydney’s Waterloo, Beyoncé’s team were struck by the majesty and power of Uncle Bruce’s didgeridoo playing for the children at the centre and Uncle Bruce was invited to open Beyoncé’s first Sydney show.

Uncle Bruce explained to the visitors he had been playing the didgeridoo since 13 years of age and had made the beautiful instrument himself from a hollowed out branch he found in the Blue Mountains of Sydney.

Lit by a single spotlight, Uncle Bruce introduced the Acknowledgement of Country with the haunting sounds of his didgeridoo, which was soon greeted with deafening cheers and excited screams from the sold out crowd.

Beyoncé has partnered with Barnardos Australia for the Mrs Carter Show World Tour as part of her her global charity campaign #BeyGood, to help support disadvantaged Australian children and their families.

Uncle Bruce, a Murrawari man from North Western NSW, plays a vital role at the Barnardos Australia Yurungai Learning Centre, where he keeps the Indigenous children in the program in touch with their culture, through traditional storytelling, music, movement, art and dreamtime stories.

Since the Australian tour began in Melbourne last week, hundreds of generous fans eager to join the #BeyGood movement have been bringing clothing articles to the concerts to donate to Barnardos for children and families in need.

Donated clothing items are being distributed nationally to disadvantaged families in their local communities through Barnardos Australia and their network of local community groups, charities and individuals.

Donors and visitors to the Barnardos Australia mobile donation site also win surprise gifts from Beyoncé including an official #BeyGood t-shirt, a personally autographed photo and have even been selected to have their seat upgraded.

Barnardos Australia is one of Australia’s leading child protection charities and works with families and communities facing issues such as violence, poverty, mental illness and homelessness to keep children safe at home.