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For most people in western New South Wales, the Three Wise Women mobile cafe is a place to grab a coffee, but for some women it’s a second chance.

The social enterprise, run by Barnardos Australia, aims to keep mothers who have been in contact with the criminal justice system at home with their families.

The organisation’s Beyond Barbed Wires program provides mothers coming out of jail with training, education and employment opportunities, including work in the coffee van.

“Getting out of jail is really hard. And putting yourself out there, looking for employment can be even harder,” Program Manager Shiree Talbot said.

“There can be problems with not having worked before, not being sure of yourself and not having the self confidence to put yourself out there in community and get employment.”

The coffee van, based in Wellington in central western New South Wales, services community events throughout the region.

Ms Talbot said building the women’s confidence was a key part of the program.

“We go out into the coffee cart with our mums, and support them to build confidence around things like money handling, confidence around customer service, and all of those skills.

“I think if you have a mentor, or someone that you know, in the community that is actually there with you, investing time… it is just such a great gain for our women.”

The flexibility of the hospitality industry allows the women to work around their home lives.

“They have children, ranging from babies all the way up, so [they have] that flexibility to be able to work in an industry where they can be in control of the hours that they’re working,” said Ms Talbot.

Benefits of social enterprises
It’s not just the hospitality industry that is benefiting from social enterprises like the Three Wise Women Mobile Cafe.

Prisoners Aid NSW runs a program that provides men coming out of jail with employment in waste management.

Prisoners Aid manager Craig Baird said the “Mates on the Move” social enterprise was more than just a job for those involved.

“[It] gives them a bit of a work history, should they want to move on to bigger and better things… but also provides them with a fair bit of motivation and feeling part of the community.

“[They’re] contributing to the community in earning wages and paying taxes and having the choices that you get when you have employment.”

Mr Baird said many people leaving the criminal justice system felt isolated and community engagement was key to reconnecting with their local communities.

“If they’re feeling part of the community, and have the positive feelings being engaged with the community brings… they’re less likely to fall back into the cycle of crime.”

Participants leading the way
Mr Baird welcomed further social enterprise initiatives like the Three Wise Women coffee van.

“Everybody’s an individual, and they’re looking for different types of work and different types of education opportunities.

“It’s just a matter of having as many different kinds of opportunities to meet people’s needs.”

Ms Talbot said listening to what those involved wanted was the most important part of the program.

“If we are serious about supporting vulnerable groups of people, and they can be no more vulnerable than women coming out of custody… we have to be led by what the women are telling us.”

She said the training and confidence the cafe provided was invaluable, regardless of which industry the women ultimately moved into.

“They may not want to go on to be baristas — that is no problem at all.

“I’m excited for the women. I love to see them grow and for these women to reach their full potential.”

This article first appeared on the ABC news

 

A massive thank you to Kyly Clarke in raising $10,000 for Barnardos during her win on Australian Ninja Warrior celebrity challenge against Love Island’s Tayla Damir. With this donation, she ‘hoped to help children that are in an unsafe environment’.

Kyly had trained for months in the lead-up to appearing on the show. She states “My chosen charity is Barnardos Australia and I’m looking forward to giving it everything I’ve got to help raise funds for this wonderful organisation supporting children in needs.”

This article first appeared in the Daily Mail here.

 

Image: Ahmad Malas – Program Director, My Foster Family, Ismail Davids – CEO of National Zakat Foundation, Hayfa Bakour – Project Officer, My Foster Family, Asif Mulla – Director of National Zakat Foundation, Dalal Johnson, Barnardos Foster Carer, Amy Weeks, Deirdre Cheers, Helen Fenwick, Ruth Drennan, Shaun Naidoo, Georgia-Lee Henricks, Bill Greenfield, Mary Haiek. Front row: Madona Labib

Barnardos Australia and My Foster Family have joined forces to improve the experience of Muslim children in foster care.

At the official launch held yesterday at the Barnardos Auburn Children’s Family Centre, representatives from Barnardos and My Foster Family came together to announce the partnership and what it will mean for Muslim children in the foster care system.

Barnardos Australia CEO Deirdre Cheers said “We are thrilled to partner with My Foster Family as part of our commitment to keeping children connected to their family, culture & community. We understand the need for Muslim children to be cared for a way which respects their faith. The community connections and cultural training that My Foster Family provides will be invaluable to both our Muslim and non-Muslim carers. We look forward to building a strong relationship and connection to the community through this partnership which will help us achieve positive outcomes for our children, young people and families.”

My Foster Family (MFF) was created to support Muslim children in finding exceptional foster carers who can provide stability, support and love to a child. MFF advocate for the needs of Muslim children in the system and provide cultural humility training for carers to learn how to better cater for Muslim foster children.

“We are really excited about working with Barnardos and the benefits this partnership will bring to the Muslim community. This collaboration will form an integral part of delivering a high-quality service that meets a strong community need. The synergies between both organisations will bring together industry leaders, best practice, and a deep cultural understanding that will have a positive impact in the multicultural foster care space.” Ahmad Malas, Director, My Foster Family said.

Barnardos vision is to empower every child in Australia to reach their full potential and believe a positive identity and sense of belonging is essential for vulnerable children to recover and thrive.

Both Barnardos and My Foster Family recognise the need for children to be able to practice and understand their faith. It is hoped that this partnership will encourage more foster carers to come forward from within the Muslim community as well as providing non-Muslim carers with support in meeting the needs of Muslim children who are under their care.

Barnardos latest campaign shows victims of child abuse hiding in plain sight

Tax time is unarguably the most competitive time of year for charities vying for donor attention. Hence Barnardos Australia engaged We Are Otter to doing something completely different to stand out from the crowd.

When it came to Barnardos work, what stood out to the We Are Otter creative team was children suffering sexual abuse do whatever they can to avoid attracting attention. In other words, they try to make themselves invisible.

The team built a campaign reflecting this by capturing children in various everyday scenes where the viewer has to find them. To tell this story and draw the audience in, the campaign focuses on three scenes all shot within the same house. It is a normal looking home, showing that child abuse can happen in familiar surroundings. Clever set design tells a story of family history in each scene, with colour building mood and tone.

The 30 second ad opens on a typical kitchen at breakfast time, then moves to a child’s bedroom in the mid-afternoon and then to a loungeroom in the late evening. Each of these rooms appear empty, but as the camera tracks, we see a child hiding in plain sight. The child is stock still with a face devoid of expression. The audience is compelled to empathise with the child trapped in this world of abuse, driving them to take immediate action. The voiceover explains:

Sometimes it’s those we can’t see who need our help the most

At home, children suffering from sexual abuse will do anything to avoid attention

Barnardos fights for children to be seen and protected

So they never have to hide again

The campaign shows the viewer that Barnardos is working hard to help children feel safe and seen, so they don’t need to hide from abuse.

Says Simon Jarosz and Jen Peace, We Are Otter: “For too long those the subject of sexual abuse has been in ‘the dark’, we were keen to literally show how Barnardos helps people step out from the shadows. This campaign is not a typical campaign designed to drive pity from hopelessness, rather, it’s about showing how Barnardos empowers and equips those affected to move forward toward a more optimistic future.”

We Are Otter also worked with Barnardos to help define and articulate their unique selling proposition (USP) as Fearlessly Optimistic in changing children’s lives to ensure they reach their brightest future.

This is the first campaign delivered under this new USP and the first time Barnardos have used a full production unit to create content for a fundraising appeal. It was only made possible thanks to We Are Otter and their production partners going the extra mile, investing time and effort over and above for such an important cause they truly believe in.

The campaign is being pushed out across YouTube, online display banners, paid social (Facebook & Instagram) and paid search.

This article first appeared in Campaign Brief here

Today marks the start of National Families Week (15-21 May) and the final week of the Federal Election campaign. It’s a time when politicians appeal to ‘working families’ about their vision for the future. Families are vital for children to be able to grow up safely and thrive. No doubt many families will welcome some short-term financial relief on offer as cost of living pressures rise. What we need even more than that is a long-term plan to ensure success of the next generation.

This year also marks the 20th anniversary of National Families Week’s, which is a good time to reflect on the great work that has been done over those years by both government, community and non-government organisations to keep children safe. However, we also need to recognise how much more work there is still to do to reduce child abuse and neglect and its intergenerational impacts.

All children and young people in Australia have the right to grow up safe, connected and supported in their family, community and culture. They have the right to grow up in an environment that enables them to reach their full potential. It’s our responsibility to ensure this is front and centre in social policy.

When families in our communities experience domestic and family violence, poverty, alcohol and other drug use, mental health issues or homelessness, it is too often the children who suffer most. And they suffer silently. In these circumstances, early support is critical to strengthen families and help children to thrive. This includes helping children, young people and families to access material basics, health services and education, which is their fundamental right.

The Australian Government is currently developing the next stages of both the National Framework for Protecting Australia’s Children and the National Plan to Reduce Violence against Women and their Children. Within these frameworks, the focus must always be on the best interests of the child which is only achieved by really listening to the voices of children and young people. While this important policy work takes place, we need leaders to who will take these frameworks seriously. This is more than just a policy wish list. It’s an investment in our collective future.

Support services for vulnerable children and their families need to be developed at a local level, with programs that are evidence-based, trauma-informed, culturally safe and inclusive. Children, young people, families and communities having a direct role in policy making and implementation is essential.

And in order to address the over-representation of Aboriginal and Torres Strait Islander children in care, it is vital that Aboriginal and Torres Strait Islander people and organisations have increased say in decision-making, combined with priority allocation of resources to keep children on land, in culture, and within community. Building capacity in the Aboriginal and Torres Strait Islander workforce in the child and family sector is also vital to support increased focus on cultural safety and Aboriginal and Torres Strait Islander-led services.

In order to overcome service gaps in our community, a collective and coordinated approach between services involving information sharing, monitoring and evaluation to achieve improved outcomes for children, young people and families is essential. As the cost of living rises, the domestic violence crisis continues and services are stretched, and children and young people are falling through the cracks. Closing these gaps and providing a greater investment in services will mean more children can safely remain at home with their families and local communities. It will mean they can do more than just survive, they will thrive.

On the eve of this election, Barnardos call for political parties and candidates to make the commitment to enact these plans and frameworks in real partnership with state and territory jurisdictions. Without strong families and strong communities, our children and young people cannot thrive.

We are proud to present our brand new foster care ad premiering this week across Youtube, radio and online.

Thanks to the video creation experts at P2. Content Creators. for designing this beautiful and powerful animated video to help us find more foster carers for children in need.