Our latest fundraising appeal aims to put child abuse front and centre, depicting real injuries suffered by children referred to Barnardos care - and the shocking details make for difficult reading.

The fully integrated media campaign is based on a real child abuse case and the creative features depictions of caseworker files, doctors’ reports and foster carer correspondence, bringing to life the plight of the thousands of children in Australia suffering the pain of abuse.

Spear-headed by a direct-mail appeal, the campaign covers outdoor (billboard and bus shelters), radio, print and digital advertising.

Please read our media release.

Print ad



Outdoor advertising


Billboard at Martin Place train station.



 Radio ads and video




Direct marketing


Potential donors received a 'trauma report' and an email letter from Max and Layla's carer.


Digital campaign

Barnardos Australia max and layla digital



(Please note: The above images are for use by media only. Barnardos Australian retains the copyright. If you would like to download one of these images for another purpose please contact Barnardos Australia's senior publicist on (02) 9218 234.)