It's International Children’s Day on the 1st of June. It is celebrated by more than 30 countries globally, and was first proclaimed in 1925 at the World Conference on the Well-being of Children in Geneva, Switzerland, to initiate action to benefit and promote the welfare of the world's children.
Child protection charity Barnardos Australia will be using this day to raise awareness about child abuse in Australia. The campaign will be lead by a TVC and online film that highlights the common lack of understanding of the issue and the growing stats of child abuse happening in our own backyard.
Manisha Amin, Director of Marketing and Fundraising for Barnardos Australia says that while there is a lot of talk in the media about family violence, sometimes the urgency of the issue in terms of child protection, can be lost. But for a child living with abuse, their needs are very real and cannot wait.
“We wanted to highlight the fact that child abuse numbers in Australia are shockingly high and there are so many kids out there that need help. We hope that by showing the situation from a child’s view, we are giving these innocent victims of family violence a voice.”
Australia is known as the lucky country, however over 40,000 children in Australia cannot live at home with their parents because it is not safe. Even more tragically, one child dies in Australia every two weeks as a direct result of assault.
“It is a very sad statistic that we all need to change. We have some wonderful donors that have supported us for many years but we are now asking the wider public for donations to help us continue our vital work to give all kids the childhood they deserve.”
Barnardos supports families in crisis to keep children safe from abuse by providing emergency accommodation, mental health support, drug and alcohol support, family violence support, homelessness, and child sexual abuse support. The charity also works to find safe homes for children removed by the authorities, through foster care and where appropriate, adoption.
The Barnardos ‘Stop Child Abuse’ campaign is released nationally on International Children’s Day, Wednesday 1st June 2016 and features a community service announcement for release on TV, outdoor and online.
Barnardos would like to thank for the kind support on this project:IKON Communications, Rapid Films and Director Jono Nyquist, i4 Casting, Channels 7, 9 and 10, MCN, News and Adshell.
Donate now to help stop child abuse.