|
Barnardos > About Barnardos > Our Partners > Corporate Partners > Cause Related Marketing
As today's marketplace is becoming more fragmented and diverse, the competitive advantage is defined by the creation of an affinity with the customer. Connecting emotionally can be a more potent motivator than either price or brand. The question is how? The answer is Barnardos' cause-related marketing strategy.
Publicly linking with a charity can provide a credible incentive for customers and staff to select your products or services and support their community at the same time. Cause-related marketing is the commercial activity by which a business and charity form a partnership to market an image, product or service for mutual benefit. This can include on-pack promotions, in-store merchandising and trade promotions.
The benefits of cause-related marketing can include:
- Improved brand perception and recognition
- Increased sales, press and PR coverage
- Strong brand switching incentives
- Increased long-term customer loyalty
- Increased awareness of the launch of a new product.
|
